Jul 11
What Are Ad Blockers and Why Should I Use Them?

Have you heard about ad blockers, but aren’t quite sure where to start? We cover the “why” behind ad blockers and offer a few of our favorites.

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To block, or not to block, that is the question.

Have you ever been fully immersed in an article, only to have your attention hijacked by an ad? Do you feel paranoid that the ads you see are almost reading your mind?

You’re not alone. And luckily, there’s a way to stop them.

Below we dive into what ad blockers actually are, why you should use them, and offer a few of our favorites you can take out for a test drive. READ MORE “What Are Ad Blockers and Why Should I Use Them?”

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Jun 20
Your Attention Is Being Sold to the Highest Bidder: How We’ve All Become Products

We’ve slowly transitioned from living, breathing humans into nothing more than a set of eyeballs advertisers can buy. How did this happen? We explore in this post.

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Every single second you are being sold. Did you feel it? Maybe not. Because it’s subtle. And we’ve grown used to it. 

Your attention currently powers the greatest corporations of our time. Most of the current innovations across Google, Facebook, and other internet giants are funded by our eyeballs. Our focused attention.

These giant networks sell our attention to advertisers who then sell us products that are based upon the data these companies provided them. How else do you think the sidebar ads that keep showing up are strangely compelling and begging you to click?

Below we look at why advertisers are battling over our attention and what we can do to protect ourselves from this raging war. READ MORE “Your Attention Is Being Sold to the Highest Bidder: How We’ve All Become Products”

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